104.5 The U keeps every listener happy and upbeat with a fun mix of Top 40 favorites and upbeat alt-pop gems. Pop culture hipsters, seasonal latte lovers, stay-at- home dads, mommy-bloggers, kids and cool grandparents can always sing along or rock out with 104.5 The U. Passionate about the Missoula community, our station also champions local non profit organizations and events. Kids, teens and grownups also enjoy many events that 104.5 The U sponsors with our favorite partners throughout the year.