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104.5 The U

Missoula's #1 Hit Music Channel

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Give the Gift of LOCAL 2025

11/25/2025 By Aubrey

ENTER TO WIN GIVE THE GIFT OF LOCAL RIGHT HEREWinner selected 12.29! Happy Holidays from your radio friends at 104.5 the U! Your friends at the locally owned and operated Missoula Broadcasting Company are feeling that holly jolly spirit and are so excited to present our end of year giveaway celebrating the power of shopping […]

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Make Yo Mama Proud Spring 2023

05/01/2023 By Aubrey

104.5 the U is excited to once again share some local biz love with listeners with the Make Yo Mama Proud 2023 giveaway! We keep it simple by encouraging listeners to shop local for services, gifts or eats n celebrations for your mamma or mother figures. Share with us how you #shoplocal for a chance […]

Filed Under: u1045 Blog Tagged With: bernices bakery, Float Missoula, imagine jewelry, missoula 1045, missoula montana, mothers day, shop local, Skin Chic

Make Your Mama Proud!

04/25/2022 By Aubrey

CONGRATS TO WINNER CHRISSY FINK! Our local businesses are a part of what makes our community so special! So this Mother’s Day, the locally owned and operated Missoula Broadcasting Company is hoping that you will shop local for dining, services and gifts. When you spend money locally, you make a big difference in the lives […]

Filed Under: u1045 Blog Tagged With: bernices bakery, big creek coffee roasters, buff city soap, create art bar, Float Missoula, giveaway, local radio, meadowsweet herbs, missoula montana, montana, Mother's Day, shop local, Skin Chic

$50 by 10 challenge

04/28/2020 By 104.5 the U

Make your Mama proud with the $50 by 5/10 challenge! EDIT: CONGRATULATIONS to listener SHELLEY MOE Our local businesses are a part of what makes our community so special. When you spend money locally, you make a big difference in the lives of folks right here in our community. Every purchase you make with a […]

Filed Under: u1045 Blog Tagged With: alpine touch, bernices bakery, burns st bistro, compass barbershop, Downtown, ear candy, koh chang, local business, lolo drug, Missoula, montana, mood boutique, scotty's table, shop local, shop small, Skin Chic, stone of accord, the advocates, the bitterroot breakfast bus, the trough

Gather Around the Table

11/19/2019 By Aubrey

The Holidays are coming…. But I’m sure you knew that already. Between that kooky neighbor who puts up their Christmas decorations the day after Halloween to all the turkey trottin and sales it’s on our mind too. Whether you’re making the trek across state lines to celebrate or hunkering down in town for holiday fun, […]

Filed Under: u1045 Blog Tagged With: bernices bakery, Gather Around the Table, giveaway, holiday, living room, robbins on main, the flower bed

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U104.5 Features

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